Ubisoft Renames Creative House 2 as Massive Entertainment
Ubisoft has announced that its Creative House 2 business unit, which houses Tom Clancy's The Division, Ghost Recon, and Splinter Cell alongside new original IP including March of Giants, will henceforth be known as Massive Entertainment, adopting the 29-year-old brand of the Swedish studio that originated the Division franchise.
Ubisoft has announced that its Creative House 2 business unit will be renamed Massive Entertainment. The unit houses franchises such as Tom Clancy's The Division, Ghost Recon, and Splinter Cell, as well as new original IP including March of Giants.
The new name adopts the 29-year-old brand of the Swedish studio that originated the Division franchise. According to the announcement, that original studio remains part of the Creative House that now takes its name, along with Ubisoft Toronto and teams in Paris and Montreal.
The change was reported by GamesIndustry.biz on September 30, 2026. No further details about the reasons for the rename or its impact on operations were provided in the source description.
Frequently asked questions
What is the new name for Ubisoft's Creative House 2?
It will be known as Massive Entertainment.
Which franchises are part of this business unit?
Tom Clancy's The Division, Ghost Recon, Splinter Cell, and new original IP including March of Giants.